10 Must-Read Books for Social Media Marketing

10 Must-Read Books for Social Media Marketing

These eye-opening books are perfect for social media managers and anyone who wants to level up their game in social media marketing. They have relevant, impactful, and inspiring content. The insightful content will build up your skillset and make you better at your job. Plus, these books will spark even more passion and excitement for what you do.

10 of the Best Social Media Marketing Books

1. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

by Carlos Gil

The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. If you want to engage your audience, not just sell to them, this book is a good place to start.

This book covers:

  • How to bring a human touch to the brand-customer relationship
  • Breaking through the newsfeed algorithm
  • Building smarter paid-strategy plans

2. See You On The Internet: Building Your Small Business with Digital Marketing

by Avery Swartz

Social media doesn’t exist in a bubble. See You On the Internet is an excellent reminder that your social strategy needs to be harmonious with the rest of your online presence. Your website, newsletter, and online advertising need to work together on a higher level where a mutual benefit exists between all platforms.

This book covers:

  • Modern etiquette for social media
  • Tailoring content for readers and your friendly neighborhood SEO bots
  • The power of tracking and segmenting your audience for maximum impact

3. Brand Storytelling: Put Customers at the Heart of Your Brand Story

by Miri Rodriguez

Storytelling provides a magical narrative that lets you communicate and connect on a personal level with your audience. Every post you make is an opportunity to tell a micro-story.

Miri Rodriguez has compiled case study after case study from big names like Expedia, Google, and McDonald’s to spark your brand’s own magical narrative.

This book covers:

  • How to harness storytelling to evoke emotion
  • Assessing, dismantling, and rebuilding your brand story
  • Why AI and machine-learning can’t do it all

4. Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitability

by Jeffrey Gitomer

As a social media manager, you’re planning and executing campaigns. You’re engaging with fans. You’re convincing your salespeople that, no, you can’t just get a celebrity to endorse your new line of vitamins.

If you need motivation to effectively and efficiently complete your massive to-do list, consider diving into this book to revitalize your workday.

This book covers:

  • Optimizing your work habits
  • Building a comprehensive plan for maximizing productivity
  • How to eliminate distraction and prevent procrastination

5. Social Media Marketing Workbook: How to Use Social Media for Business

by Jason McDonald

Jason McDonald puts out a fresh version of this social media workbook annually. His metaphor remains the same, year after year: if social media is a party, as a social media marketer, you’re the party host.

Here, you’ll find a step-by-step guide to creating the entertainment that will keep the party bumping.

This book covers:

  • Conceptualizing the content you need
  • Creating a customized social media marketing plan
  • Developing in-depth knowledge of each unique social platform

6. Faster, Smarter, Louder: Master Attention in a Noisy Digital Market

by Aaron Agius and Gián Clancey

Brands that specialize in quiet genius are likely to be stuck hanging by the proverbial chip bowl at the party going unnoticed.

Get loud with the help of this strategy guide that teaches brands how to build visibility and demand. Faster, Smarter, Louder teaches you how to be the life of the party on social media.

This book covers:

  • Finding industry-proven strategy with plenty of research to back it up
  • Going beyond SEO and ad words to provide authentic value
  • Getting the attention your brand deserves

7. Run with Foxes: Make Better Marketing Decisions

by Paul Dervan

Social media marketing is more of an art rather than a science.

For all the strategizing, planning, and data mining we do, there’s really no one fool-proof method for engagement.

Paul Dervan, previously the Global Brand Director at Indeed, is upfront about the uncertainty of it all. “This is not a book of answers,” he says right off the bat.

What he does promise is a book full of lessons that he and several dozen other marketers — sly foxes that they are — have learned over their careers.

This book covers:
  • The secrets to making better decisions
  • Lessons from failures big and small
  • First-hand advice from some of the world’s biggest marketers

8. Fanocracy: Turning Fans Into Customers and Customers into Fans

by David Meerman Scott and Reiko Scott

The Wall Street Journal best-seller from a father-daughter team focuses on building engagement, loyalty, and even a love connection with your audience or customers.

This book covers:

  • How to harness the power of fandom through social psychology
  • Building personal relationships with your followers
  • The impact of a meaningful corporate culture

9. Digital Trust: Social Media Strategies to Increase Trust and Engage Customers

by Barry Connelly

What do successful relationships and buying something off Instagram have in common? It’s all about trust.

If your audience doesn’t trust your brand, you’re never going to be able to build engagement. You may not be able to go to therapy with your customers, but you can build a social strategy around a strong, dedicated brand identity.

This book covers:

  • How to reinforce customer trust through social
  • Enabling transparency and consumer empowerment
  • Practical tools for building and leveraging trust

10. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley

In our content-driven world, communication skills are essential in any outward-facing role. “Our online words are currency,” Handley points out. “They tell our customers who we are.”

Spanning time and space, great communication is a classic skill that will forever be valuable.

This book covers:

  • Why writing matters more now, not less
  • Easy grammar rules and writing tips
  • The fundamentals of great marketing content

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