Case Study: Adventure City

Creating Year-Round Excitement with iLoyal’s Email Marketing Program

Adventure City, a beloved family theme park in Southern California, has built a reputation as “The Little Theme Park That’s Big on Family Fun!” To keep that fun going all year long, and to bring guests back again and again, they needed a smart, consistent way to connect with their audience. With iLoyal, Adventure City launched a tailored email marketing program that keeps their fans in the loop and their park top of mind.

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The Challenge

Adventure City’s marketing team faced a few key challenges:

  • Staying connected with families between visits
  • Promoting seasonal events and limited-time savings
  • Sending birthday offers to children and parents
  • Managing email sign-ups from in-park visitors, website users, and special events
  • Creating a consistent communication strategy that was both effective and affordable

The iLoyal Solution

Adventure City partnered with iLoyal to build a robust email marketing program centered on events, birthdays, and seasonal promotions with a family-friendly voice and engaging visuals.

Event & Promo Email Campaigns

From character meet-and-greets to holiday festivities and park updates, Adventure City uses iLoyal to keep families in the know.

  • Event Announcements: Emails are sent to promote park events like an Easter Egg Hunt
  • Special Offers: Bounce-back discounts, limited-time pricing, and online ticket sales boost attendance during off-peak weeks.
  • Seasonal Savings: Special promotions for certain times of the year to help maintain park attendance.

Birthday Club for Kids and Families

Adventure City’s birthday email program is a fan favorite. Kids receive special birthday offers for park admission.

Email Marketing for Repeat Customers

By partnering with iLoyal, Adventure City transformed its email list into a reliable engine for park attendance and community excitement. With targeted birthday messages, timely event promos, and a smooth sign-up process, iLoyal helps keep the magic alive all year long.

Want to Build a Loyalty Program as Fun and Effective as Adventure City’s?

Let’s talk. See how iLoyal can turn your guest list into a repeat-visit machine.

Value added services from caring teams
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Wow customers and enhance brand with great layouts and graphics.

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Our success teams do all of the campaign setup, design, and scheduling.

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