Find the Right Customer Satisfaction Metric

Would you like to find a way to more than double your customer lifetime value? It turns out that all you have to do is increase customer satisfaction levels slightly.

Track Brand Awareness with Surveys

Brand awareness studies are an important tool when it comes to providing context for the day-to-day decisions that brand managers make.

5 Benefits of a Voice of the Customer Program

Customer experience (CX) is being prioritized by high-growth companies. Explore the benefits and why a customer-focused mindset is so important in nearly every market today.

Underutilized & Powerful CX: Negative Customer Reviews

How customers and potential customers interact with your brand and customer experience (CX) can impact your success. Find out why CX is so important.

Customers Want to Give You Their Data – If You Do This

Gone are the days of blasting out an advertisement to everyone and hoping some people are convinced to buy. Today’s customer demands a personalized experience, regardless of whether they’re shopping

4 methods for designing truly engaging customer surveys

In this article, we’ve covered our top tips for designing engaging customer surveys as well as why you should care about customer feedback. Customer feedback surveys, if done correctly, can

Now’s the time to pivot to experimentation and innovation testing

Whether you’re lucky enough to be in an industry that’s doing okay or even thriving, or one that’s struggling, this is the time to shift from optimization to innovation.

Increase Your Satisfaction Survey Response Rate

These tips will help you increase your response rate so that you have enough responses to make a sound decision on how to improve your customer satisfaction levels.

Best Practices for Measuring Customer Satisfaction

Customer satisfaction (CSAT) is a measurement that gauges the degree to which a company’s products or services meet or surpass a customer’s expectation.

Turn Abandoned Shopping Carts into Purchases

As consumers spend more and more online, what are you doing to ensure that you’re meeting the evolving needs of your digital retail customers?

Exploring Data-Driven Customer Science via CX

“Customer science” is a relatively new term, but when you break it down to its basic parts, it’s not a new practice, and essentially, what we are talking about when

What is an Employee Pulse Survey?

Pulse surveys give organizations the freedom to measure whatever they think is important to measure on a regular basis.

The Empathy Gap: How to Close It

Mind the gap—the empathy gap. Take the guesswork out of how to bridge that gap and learn how to collect valuable feedback. Read on!

Why CX is the Key to Survival in 2021 & Beyond

CX trends and practices are critically important to your business. Learn how to empower your team to build empathy for customers. Read on!

7 Lessons to Learn from Unhappy Customers

Marketing automation is a great way to take some tasks off your plate while keeping your customers engaged. But how do you make automated messages feel unique and relevant?

6 Methods for Making UX Relevant to Executives

If you’re in an organization that doesn’t fully understand UX people, that limits your ability to influence. It also makes your team vulnerable if there’s ever a need to cut

5 Benefits of On-Demand Customer Feedback with User Testing (UX)

With on-demand human insight, find out how real people respond to your products and services. How do you exceed customer expectations?

A New Path to Success: Customer Empathy

Empathizing with customers will evoke feelings of trust, loyalty, and compassion. Customers return to businesses where they are not only appreciated, but understood.