Why is Email the Best Holiday Marketing Tool?
The holiday season provides an excellent opportunity to reach out to current subscribers, generate more leads, and provide instant buying options.
September Holidays & Ocassions to Integrate into Your Marketing
Did you know September is National Chicken Month? September isn't just about fun in the sun on Labor Day, discover more unique holidays.
Email Marketing Trends to Drive More Sales in 2022
Interested in cutting through the noise and making the most out of email marketing? Read on to learn what can help you drive more sales.
Best Practices for Email Sending Addresses
As unimportant as the From name and From address may seem, they are small, but critical, building blocks for successful marketing and branding.
Inside Edge for Stronger Re-Engagement
Why did your subscribers join your loyalty program in the first place? What inspired them in the beginning will most likely resonate with them now.
August Holidays & Occasions to Integrate into Your Marketing
Did you know August is National Eye Exam Month? August isn't just about back to school, discover more unique holidays.
Re-Engaging with Your Subscribers
How are respondents most likely to react when hearing from a company they haven't heard from in a while?
Tips to Improve Your Email Marketing Stats
Is your email strategy working? Do you wish your open and click through rates were higher? Read on to learn how to improve your email marketing stats!
Selecting the Best Images for Email
Is your email strategy working? Do you wish your open and click through rates were higher? Read on to learn how to improve your email marketing stats!
19 Email Marketing Best Practices That Drive ROI
Do you know what the best email marketing practices are these days? Read on to learn what can drive ROI in 2021.
July Holidays & Occasions to Integrate into Your Marketing
Did you know July is National Ice Cream Month? July isn't just about Independence Day, discover more unique occasions.
Top 5 Benefits of Email Marketing for Small Business
Regardless of the size of the business, the way that marketing dollars are allocated is very important. This is especially true for small businesses.
Turn Abandoned Shopping Carts into Purchases
As consumers spend more and more online, what are you doing to ensure that you’re meeting the evolving needs of your digital retail customers?
10 Must-Read Books for Social Media Marketing
These eye-opening books are perfect for social media managers and anyone who wants to level up their game in social media marketing. Discover more ways to engage your audience!
June Holidays to Integrate into Your Marketing
Did you know June is Pride Month? June isn't just about the start of summer, discover more unique holidays.
What Will Your Email Audience Actually Open?
What makes someone want to open and email and what makes your contacts leave emails unopened? We’ve got the details to help prioritize your content.
Why Should You Leverage Survey Invitation Emails
By following these five best practices, you’ll be sending effective, successful survey invitation emails that will enhance your research strategy.
May Holidays to Integrate into Your Marketing
Did you know May is National Barbecue Month? May isn't just about Memorial Day, discover more unique holidays.
April Holidays to Integrate into Your Marketing
Did you know April is Stress Awareness Month? April isn't just about Easter, discover more unique holidays.
March Holidays to Integrate into Your Marketing
Did you know March is National Nutrition Month? March isn't just about spring, discover more unique holidays.
What is Click Segmentation?
Learn what click segmentation is and how to use it to tailor your email communications to specific groups of your database.
February Holidays to Integrate into Your Marketing
Did you know February is Black History Month? February isn't just about Valentine's Day, discover more unique holidays.
January Holidays & Occasions to Integrate into Your Marketing
Did you know January is National Hobby Month? January isn't just about the New Year, discover more unique holidays.
Social Media Scheduling in 5 Easy Steps
Frantically looking for social media content at the last minute? Use a social media scheduler! Explore 5 easy steps to reach a larger audience.
December Holidays & Occasions to Integrate into Your Marketing
Did you know December is Universal Human Rights Month? December isn't just about Christmas, discover more unique holidays.
Why Email Marketing is the Best Service Your Brand Has
While newsletters are one of the most common types of emails to produce, you need to do them right to earn high open rates and conversions.
Find the Right Customer Satisfaction Metric
Would you like to find a way to more than double your customer lifetime value? It turns out that all you have to do is increase customer satisfaction levels slightly.
Track Brand Awareness with Surveys
Brand awareness studies are an important tool when it comes to providing context for the day-to-day decisions that brand managers make.
Send Outreach Emails to Gain Exposure
Do you want to be the marketer that gets exceptional results? If you want to be seen as an expert in your field – it’s time to master outreach emails.
Write Short Stories on Social Media for Better Clicks
Visual and interactive elements grab a user's attention. Read on to discover how to write social media stories with emotional narrative and mental hooks.
Tap into Feedback Surveys to Collect Customer Insights
Are you looking for ways to improve your ad copy and web content to attract more leads? Explore how to tap into feedback surveys.
Single Email or Automated Series – Which is Most Effective?
Marketing automation gives you the ability to create a single email or an email series, but which one should you use? Let’s explore the numbers!
Email & SMS – The Ultimate Engagement Duo
When is it best to send an SMS instead of an email or send a mix of both? Let’s take a look at how email and SMS work together.
5 Benefits of a Voice of the Customer Program
Customer experience (CX) is being prioritized by high-growth companies. Explore the benefits and why a customer-focused mindset is so important in nearly every market today.
Underutilized & Powerful CX: Negative Customer Reviews
How customers and potential customers interact with your brand and customer experience (CX) can impact your success. Find out why CX is so important.
Customers Want to Give You Their Data – If You Do This
Gone are the days of blasting out an advertisement to everyone and hoping some people are convinced to buy. Today’s customer demands a personalized experience, regardless of whether they’re shopping
4 methods for designing truly engaging customer surveys
In this article, we’ve covered our top tips for designing engaging customer surveys as well as why you should care about customer feedback. Customer feedback surveys, if done correctly, can
Now’s the time to pivot to experimentation and innovation testing
Whether you’re lucky enough to be in an industry that’s doing okay or even thriving, or one that’s struggling, this is the time to shift from optimization to innovation.
Increase Your Satisfaction Survey Response Rate
These tips will help you increase your response rate so that you have enough responses to make a sound decision on how to improve your customer satisfaction levels.
Using Market Research to Inform Strategic Decision Making
We discuss the overall impact that market research has on strategic decision making in today’s business landscape.
Best Practices for Measuring Customer Satisfaction
Customer satisfaction (CSAT) is a measurement that gauges the degree to which a company’s products or services meet or surpass a customer’s expectation.
10 Ways to Strengthen Organic Reach
Quality over quantity. Spending more time on social media content strategy is one way to strengthen your organic reach. Check out more ways to boost social interaction.
November Holidays & Occasions to Integrate into Your Marketing
Did you know November is National Scholarship Month? November isn't just about Thanksgiving, discover more unique holidays.
How to Write Your Brand’s Social Media Policy
A social media policy isn’t just a set of rules. It guides, advises and inspires in best and worst case scenarios. Not sure where to start? Read on.
Open the Door to Effective Real Estate Drip Campaigns
Do you have an email drip campaign series for your real estate work? Use these tips to see an improvement in your real estate email marketing results.
October Holidays & Occasions to Integrate into Your Marketing
Did you know October is National Dessert Month? October isn't just about Halloween, discover more unique holidays.
15 Top Performing SMS Words & Phrases
Do you want to send the best text marketing campaigns to your audience? I’m happy to offer you the best text marketing words you can use. Read on, adventurous text
4 Ways to Grow Your SMS Contact List
Marketing automation is a great way to take some tasks off your plate while keeping your customers engaged. But how do you make automated messages feel unique and relevant?
The Canadian Business Recovery Credit
The credit eliminates 100% of setup costs that iLoyal would typically charge to new clients and significantly reduces marketing expenses for the first two months of each business's recovery.
How Do I Conduct a Social Media Audit?
Create a clear picture of your current social efforts with social media audits. Explore how to keep your social accounts producing the best ROI.
SMS Marketing Segmentation
Want loyal subscribers to open messages more often and faster? Learn how SMS Marketing Segmentation can boost business.
Exploring Data-Driven Customer Science via CX
“Customer science” is a relatively new term, but when you break it down to its basic parts, it’s not a new practice, and essentially, what we are talking about when
What is an Employee Pulse Survey?
Pulse surveys give organizations the freedom to measure whatever they think is important to measure on a regular basis.
The Empathy Gap: How to Close It
Mind the gap—the empathy gap. Take the guesswork out of how to bridge that gap and learn how to collect valuable feedback. Read on!
Why CX is the Key to Survival in 2021 & Beyond
CX trends and practices are critically important to your business. Learn how to empower your team to build empathy for customers. Read on!
Tried and True Email Marketing Tips
Seeing poor results with open rates and email deliverability, but don't why? Continue reading for a better understanding and new tips to try.
7 Lessons to Learn from Unhappy Customers
Marketing automation is a great way to take some tasks off your plate while keeping your customers engaged. But how do you make automated messages feel unique and relevant?
Tips for Designing Successful Automated Emails
Marketing automation is a great way to take some tasks off your plate while keeping your customers engaged. But how do you make automated messages feel unique and relevant?
‘Can the Spam’ & Improve Your Sender Reputation
Wondering why your emails are ending up in spam? Want to find your way back to the inbox and take advantage of the power of email? Read on!
Coupons via Email & Text Help You Increase Sales
Dive into the details and strategic insight on how to use text coupon marketing to grow your business!
Text Message Marketing for Restaurants
Want to learn how to use SMS effectively to build valuable loyalty with past and current customers? Read on!
Email Newsletters are the Best Service of Your Brand
While newsletters are one of the most common types of emails to produce, you need to do them right to earn high open rates and conversions.
6 Methods for Making UX Relevant to Executives
If you’re in an organization that doesn’t fully understand UX people, that limits your ability to influence. It also makes your team vulnerable if there’s ever a need to cut
Text Marketing Segmentation: Retail and E-commerce
t’s time to get up close and personal… with your customers. Segmented text marketing is all about how personal and relevant your marketing messages are to the buyer.
5 Benefits of On-Demand Customer Feedback with User Testing (UX)
With on-demand human insight, find out how real people respond to your products and services. How do you exceed customer expectations?
4 Reasons to Start Using SMS Marketing in 2021
Every single one of your customers has a cell phone and billions of texts are sent every single day, here are 4 key reasons why you should start using SMS
How to Use SMS to Grow Your Email List
Your email list is the essential component of your marketing program. How do you use SMS to grow your list?
How to Improve Email Deliverability and Reach the Inbox
Want to improve email deliverability and get even more out of your campaigns? Or maybe you’re experiencing deliverability problems and would like to make sure your offer finally reaches your
Skills to Look for When Hiring Email Developers
We'll dive into the process of hiring an email developer, what skills to look for, and red flags to keep an eye out for when reviewing your options.
Brand Experience Builds Consumer Awareness
Brand experience creates a meaningful encounter and builds consumer awareness. Read on to learn about creating brand-faithful customers.
20 Ways to Use SMS Marketing to Grow Your Business
There are several different ways you can leverage SMS marketing to do some heavy lifting and grow your business. Here are some tips for how to do just that.
Email Drip Campaign Success Tips
Email drip campaigns illustrate a valuable life principle: sometimes it's wise to be lazy in certain areas of your life so you can push harder in others.
Increase Engagement with Elevated Email Marketing
Do you already have plenty of segments that make sending relevant, content simple, and save you time? Find out how to elevate your email messaging.
A New Path to Success: Customer Empathy
Empathizing with customers will evoke feelings of trust, loyalty, and compassion. Customers return to businesses where they are not only appreciated, but understood.
The Path to Better Engagement
What makes someone want to open and email and what makes your contacts leave emails unopened? We’ve got the details to help prioritize your content.