Email Marketing Trends to Drive More Sales in 2022
While it seems difficult to cut through the noise with email marketing, 59% of marketers still see the most ROI from email. Why?
61% of customers want brands to provide them with information via email
59% of consumers claim that marketing emails influence their purchase decisions
49% of users say that they want to receive promotional emails from their favorite brands on a weekly basis
Interested in making the most out of email marketing? Read on to learn what can help you drive more sales.
Minimalist Email Design
Since users receive a great number of brand emails, it’s crucial for any business to stand out from their competitors. When it comes to creating eye-catching emails, most people believe that bright and colorful images can attract attention. However, plain text emails are better as they are more authentic and clear, which helps to sell more.
In the era of paid posts and overly-polished ads, customers crave authenticity, so sending simple emails helps to humanize your brand and establish an emotional connection with customers. That also means that businesses can stay one step ahead of their competitors who focus on their products, not the customers and their needs. The minimalist email design helps to:
- Optimize email load time
- Deliver a polished brand message
- Keep a focus on the offer, not the image
When you send minimalist design emails, you gain more customers’ attention to the offer, not the image. As a result, you share a clear brand message with your audience that helps to sell more.
Hyper-Personalized Automated Campaigns
In 2020, email marketing will be not about having a one-size-fits-all approach to reaching your audience. With a focus on psychology, brands can increase an open rate if they put their clients first and think about their individual problems. It’s in our nature to talk much about ourselves and our interests, so it’s no wonder that remembering someone’s name is a proven way to convince people to buy from you.
And when it comes to email marketing, hyper-personalized automated campaigns are the future of personalization that gives great results: Segmented and targeted emails generate 58% of all revenue. With hyper-personalization, companies can consider browsing behavior and real-time data to send highly-relevant emails.
Sending a customized offer can help to remind the visitors about their intent. Moreover, with automated campaigns, it’s easier to collect the right data and deliver the right message without spending much effort and time.
The number of mobile phone users is predicted to reach 7.26 billion in 2020. Using mobile phones help modern people save their time and solve their various problems on the go: From reading emails to making purchase decisions. Not only around 61% of all emails are opened and read on mobile devices, but also 79% of mobile users have made a purchase online with their device in the last 6 months, which means customers are ready to learn more about your product and buy it with the gadget.
But here comes the ugly truth: only 20% of email campaigns are optimized for mobile devices. This means customers can’t read your email and it gets buried in the inbox.
A well-optimized email is clean and simple to look great on smartphones. Once you’ve optimized your email for mobile, you’re more likely to increase the email click-through rate. Mobile email marketing is taking the world by storm, so optimizing your loyalty email campaign for mobile devices is a must if you want to deliver your brand message and increase sales.
Social Media Integration
In the multitude of social media platforms, it seems every user has found a network to join. The number of social media users is constantly growing. For brands, this means an alternative way to reach their target audiences, establish a connection with them, and deliver the brand message without being too sales heavy.
To make the most out of your email marketing loyalty program, it’s important to integrate it with social media as people use networks to discover products and read customers’ reviews. Moreover, modern customers crave peer recommendations before making the purchase decision, so working with social media is a great way to leverage reviews, and therefore start selling more.
Utilize brand hashtags and social media buttons to let subscribers know how to find your business on social media. When your brand interacts with shoppers on social media, shoppers spend 20-40% more money buying from you which means more sales for your business. Thus, combining an email marketing loyalty program and social media is a great way to promote your products, earn customer trust, and get better results.
It’s the era of brand authenticity. With a great number of overly-polished ads, modern customers look for a genuine brand with real people behind it. Thus, it’s time to humanize your brand and improve the Customer Experience (CX). If you want to sell more, use the power of brand storytelling to hook your subscribers and engage them.
Stories have a great impact on our perception as they are more memorable and impactful than facts. Moreover, brand storytelling helps to create an emotional bond with your subscribers, humanize your brand, build brand authenticity, hold customers’ attention, and influence consumer behavior.
With the help of an email marketing loyalty program, your business takes subscribers behind the scenes to show them who stands behind their brand.
Grow Love and Loyalty
Unlike other email providers, iLoyal will not nickel and dime you for having a stronger email database. We encourage you to grow your database as BIG as you can without restrictions.
iLoyal offers many UNLIMITED features that will have your budget under control. Best of all, you’ll have an all-inclusive support team to actually get emails done.