Email & SMS – The Ultimate Engagement Duo
Email is simple to use—and practically everyone around the globe has access to it. However, as more of the world utilizes smartphones with every opportunity, SMS marketing is becoming an increasingly powerful tool to connect with customers.
Both channels fill a unique need and deserve a spot in your communication toolset.
Knowing when it’s best to send an SMS instead of an email or send a mix of both will help you connect with your audience where they want to be reached. Let’s take a look at how email and SMS work together so you can learn how and when to use each channel.
3 Ways SMS & Email Loyalty Programs Work Together
#1 Speed vs. Detail
SMS is one of the fastest communication channels. You hit send, and the message appears in seconds on your recipient’s smartphone, often with a notification preview that contains the bulk of the message. When you need to send quick, time-sensitive offers or information, SMS is the way to go.
Email, on the other hand, allows you to send less urgent, more detailed messages. You wouldn’t want to use email to alert building occupants of a fire—it’d be far too slow. However, email would be a more appropriate channel if you were communicating changes to emergency evacuation plans, since you’d likely need to cover more information than a 160-character text could handle.
#2 Short & Sweet or Long & Savory
Text messages are meant to be simple and straight to the point. You only have so many words to deliver your message, but sometimes that’s all you need. If you want your audience to take immediate action, an SMS may be the right channel for the job.
On the other hand, email can be long and rich with detailed content. It could be a 5-minute long newsletter or a quick few paragraphs—regardless, email allows you to tell a fuller, less time-sensitive story.
Use the channels in tandem to create awareness and then drive action. For example, you may send out an email campaign alerting your audience to a new upcoming product line or service. Later, you might send your recipients a text message discount promotion when the new product or service launches.
#3 Flexibility with List Cross-Promotion
When starting a new channel, you don’t need to start your list from scratch. If you’re beginning an email program, use your existing SMS subscribers to drive high-quality leads to your list—and vice versa.
Provide your audience with an SMS shortcode they can text to subscribe to your emails. Or nurture your email subscribers before inviting them to join your SMS list. Continue to promote SMS and email to your subscribers so that you can build up high-quality leads on multiple channels. This will prepare you for future one-off messages or integrated campaigns.
Build Loyalty with the Ultimate Duo
SMS is a strong engagement tool that’ll help your business send concise, timely messages to your customers. When you combine this channel with email, you’ll build a seamless loyal customer communication experience that’s reliable, scalable, flexible, and powerful.
If you’re interested in adding iLoyal SMS and/or iLoyal Email Marketing to your communications strategy, feel free to reach out to us anytime. We would love to help you build the ultimate customer engagement duo.
Grow Love & Loyalty
Unlike other email providers, iLoyal will not nickel and dime you for having a stronger email database. We encourage you to grow your database as BIG as you can without restrictions.
iLoyal offers many UNLIMITED features that will have your budget under control. Best of all, you’ll have an all-inclusive support team to actually get emails done.