Love and Loyalty at Every
Stage of the Customer Journey
iLoyal CX is a powerful suite of engagement tools for responding to constantly evolving customer expectations.
Learn how iLoyal CX can help you create experiences that delight customers at every stage of their journey.

iLoyal CX Insights Reveal a Complete View of the Customer

iLoyal Franchise SMS Marketing Customer on Mobile Phone

Buyer Insights

Understand why your buyers buy (or not) and how to use buyer segmentation to enhance sales efforts.

‣  Segment customers based on actual purchase factors
‣  Test and adjust Buyer Personas
  Ask your customers or use iLoyal CX Industry Panels

iLoyal Franchise SMS Marketing Customer on Mobile Phone

Customer Experience (CX) Surveys

Gather data at specific touch points and take action to improve the experience for both your current and future customers.

‣  Emotions and Attitudes of Potential Customers
‣  Experience, Satisfaction, and NPS for New Customers
  NPS, Satisfaction, and Retention for Existing Customers

iLoyal Franchise SMS Marketing Customer on Mobile Phone

Competitive Perspectives

Capture intelligence on what customers think about you versus your closest (and unknown) competitors.

‣  Understand attitudes and competitive preferences
‣  Know what is making you vulnerable?
‣  Differentiate where it matters to win customers’ minds

iLoyal Franchise SMS Marketing Customer on Mobile Phone

Test New Concepts and Changes

Lower the risk inherent in new product launches, product changes, service design, brand and package design and more.

‣  Focus groups and surveys for product and design tests
‣  User-testing for websites, apps, and digital experiences
  End-to-end insight for buyer journey enhancements

Voice of the Customer Programs

We work with you so that all stakeholders fully understand the current alignment of your customer’s needs and expectations to the current customer experience, we then redesign to the desired future state.

VoC Program Assessment

Identification of where your program stands today, what’s on track, and where there are gaps.  The resulting deliverable is then used to create your Voice of the Customer Program Roadmap.

VoC Program Design

Capturing customer voice starts with identifying VoC opportunities in the customer journey, followed by design of surveys and other voice tools, and VoC program implementation.

VoC Internal Adoption Design

Similar to VoC services, but focused on understanding how you will need to communicate CX programs internally for employees and other constituents.

By leveraging dynamic CX consulting partnerships, the industry’s best CX technologies, and decades of customer research excellence, iLoyal offers impactful solutions for every organization wanting to deliver a better customer experience.

Why iLoyal CX?

iLoyal CX is the only end-to-end service suite that connects the world’s best CX consultants to research driven CX Insights while giving you the power to immediately test and deploy customer experience improvements.

Useful, usable CX Insights

iLoyal CX solutions clearly and effectively presents comprehensive information about the interactions between your business, customers and employees over the duration of your relationship.

CX Insights for every touchpoint

iLoyal CX provides you with valuable information you need to successfully manage, strategize, measure and impact all aspects of customer involvement throughout various rational, emotional, sensory and physical levels of your business.

CX Guidance for big ROI impact

The iLoyal CX program provides you with a clear guide to visualize how the customer journey, customer-brand touchpoints, and the physical and digital customer experience environments are connected.

Not sure where to start?

Begin with CX Roadmap and Strategy Development

The goal of iLoyal CX Roadmapping is outlining and guiding you through a six stage transformational journey so that your organization can successfully adopt and implement the resulting CX Strategy.

Our process establishes the foundation for a great CX strategy via a baseline CX assessment, after which we will help you design a CX Governance Structure and train employees and other stakeholders on that structure.

Next, we work with you to establish employee and customer expectations for the customer experience and journey, and design the ideal Future State of your CX.

Finally, we guide you in planning for Implementation and Alignment and deploy monitoring tools to help you assess and make necessary adjustments.