Subject Line Formulas to Get You More Opens

Subject Line Formulas to Get You More Opens

Getting subscribers to open emails and click through is difficult for a marketer. Wouldn’t it be easier if there were simple subject line formulas you could use, both to write your emails and get more attention in the inbox? Well, it turns out there are.

How many of your emails are getting opened?

According to a recent research study, the answer should be about 15% – 20%, depending on your industry. If you’re not getting the open rates you desire, your subject line could be the culprit.

Writing clickable subject lines can be a daunting task, but subject line formulas can help.

The “Urgent” or “Scarcity” subject line formula

As some of you may know, urgent emails get clicks. To write this kind of email, highlight limited-time offers. The scarcity factor will entice subscribers to learn more.

EXAMPLE: Only 48 hours left to get FREE Shipping

The “How-To” subject line formula

How-To subject lines promise to deliver information people want. These are great subject lines for publishers, educators, and anyone selling content and services.

EXAMPLE: How to Get 500 New Instagram Followers a Day

The “Curiosity Gap” subject line formula

The curiosity gap is why we see movies or read clickbait. When you hook your audience a little, they usually want the whole story.

EXAMPLE: I ate only vegetables for a month and this is what happened.

Whatever formula you use, make sure your content delivers value. If you promise something and don’t deliver, you could lose subscriber trust and engagement.

Grow Love and Loyalty

Unlike other email providers, iLoyal will not nickel and dime you for having a stronger email database. We encourage you to grow your database as BIG as you can without restrictions.

iLoyal offers many UNLIMITED features that will have your budget under control. Best of all, you’ll have an all-inclusive support team to actually get emails done.