The Canadian Business Recovery Credit

The Canadian Business Recovery Credit

The Canadian Business Recovery Credit

The Canadian Business Recovery Credit

As the Canadian economy sits on the precipice of recovery, a rising Star is creating opportunity for Candian businesses. The sectors affected most by the COVID-19 pandemic are accommodation services, food services, travel-related, and cultural industries. Operating revenues in these industries shrunk by 46 to 61 percent in 2020 as 986,400 Canadians lost their jobs. As vaccines become available, the economy has started to grow again. However, service businesses continue to struggle with the cost of reopening regulations, slow revenue, and changes in consumer behavior. Solving these challenges requires bold action from industry leaders.

Answering this call to action is Star Hospitality + Retail POS, an Alberta based systems integrator that specializes in food service, grocery, and retail environments. Serving the Canadian marketplace for more than 25 years, Star is intimately connected with the challenges and needs of Canadian businesses. Seeking to alleviate recovery burdens for our nation’s hardest hit employers, Star’s president, Terence Chan, created a new partnership with an American company willing to put serious momentum behind Canada’s economic recovery. Together with iLoyal, a full-service loyalty marketing company, Star has created the Canadian Business Recovery Credit, a value of $1000-$1250 CAD for smaller businesses with potential to save larger organizations thousands of dollars in re-opening campaign costs. Ray Benedicktus, CMO at iLoyal says, “We are essentially offering our success teams and technology at rates meant only to cover our costs so that we can accelerate economic opportunities for as many people as possible.” 

The Recovery Credit is intended to cover much of the cost of boosting marketing communications, building awareness, and customer engagement as Canada’s industries come back to life. The credit eliminates 100% of setup costs that iLoyal would typically charge to new clients and significantly reduces marketing expenses for the first two months of each business’s recovery. iLoyal recovery support plans include free design of two automated campaigns (VIP eClub Welcome and annual Birthday greeting), free setup of a VIP eClub landing page, plus a series of two custom re-opening or recovery announcement emails. Food service businesses can also expect a free version of iLoyal’s customer survey with a feedback invitation added to the automation series. Star has negotiated two months of iLoyal service fees to be discounted 50% for all Canadian businesses and a generous exchange rate discount. iLoyal has agreed to honor a $0.90 CAD to $1 USD rate perpetually for new Canadian clients first subscribing to iLoyal services any time in the next 12 months, rather than applying the current $1.21 exchange rate. The adjustment builds in an ongoing 25% savings for the life of the relationship. iLoyal service fees are based on monthly loyalty campaign volume, database volume, and selection of add-on services.

To redeem the credit, you must operate a registered Canadian business and agree to subscribe to the discounted iLoyal service plan for at least two months. Visit iLoyal.com/RecoverCanada. At checkout, select Canadian Dollars and use code Star4Canada. Both Star and iLoyal will be communicating more about the Canadian Business Recovery Credit via social media and on their websites, StarPOStech.com and iLoyal.com/RecoverCanada, until at least June 30.

About iLoyal

For over 20 years, iLoyal marketing technologies have been the backbone of loyalty marketing and digital branding for popular chains and independent businesses. iLoyal’s full-service and self-service solutions for email marketing, SMS (text) marketing, social media, and customer experience give businesses of any size the power to engage and retain loyal customers. With one of the highest deliverability rates in the martech industry, iLoyal’s people and technology bend to facilitate client needs. Every ‘Success Manager’ at iLoyal takes great personal satisfaction in helping clients grow. iLoyal creates Love and Loyalty, but the people at iLoyal think beautiful design and actionable data. Contact 888.352.9889 or ray@iLoyal.com.

About Star Hospitality

Serving the Canadian marketplace for more than 25 years, Star Hospitality + Retail POS is a product provider and systems integrator that specializes in technology powering Canada’s grocery, food service and general retail sales environments. Star offers a wide array of system design, implementation, consultation and support solutions from category-leading product partners. Star is a Canadian company whose sole focus is the Canadian marketplace, allowing its teams to better relate to clients’ business and technology challenges. Star’s agile support gives the company the ability to react faster and with greater flexibility than many of its larger competitors. Contact 604.318.3129 or victor@starpos.ca.