Top 5 Benefits of Email Marketing for Small Business
Regardless of the size of the business, the way that marketing dollars are allocated is very important. This is especially true for small businesses that have smaller budgets and unique needs.
Best Digital ROI
Every dollar spent on marketing must be worth it, and small businesses especially need to ensure they’re seeing a number of benefits all at once. Unfortunately, most small businesses don’t have the budget or time to run concurrent campaigns that cover all media channels.
Extremely Time Efficient
Email marketing is an efficient way to ensure that small businesses can reach out to their customers, grow their customer base, and build their reputation. Best of all, iLoyal’s full-service Success Managers makes managing an email campaign easier than most people imagine.
Level Playing Field
Email marketing is used by some of the largest businesses in the world. However, email marketing isn’t just for big brands with big budgets. In fact, email marketing is one of the best marketing methods available for small businesses with strict budget considerations.
Here are the top benefits of email marketing for small businesses.
Build strong customer relationships.
Your customers like to know that you’re thinking about them. They want to be made aware of the latest that’s happening in your business. Why wouldn’t you keep them up to date, if that’s what they want?
Obviously, it’s nearly impossible to reach out to all of your customers by phone. Not to mention that would be a very time-consuming task. And sending direct mail is costly and wasteful.
Email is the best way to reach out with an update for your customers quickly.
The latest product launch, your next big event, and any news about your business are all great topics for regular email communications. If a customer has opted in to receive emails from you, then you shouldn’t be shy about actually sending out emails and making contact with them.
Develop a unique brand for your business.
Think about some of the most recognizable brands in the world. Some brand names have become so well known that they’re synonymous with the industry they operate in.
Email marketing is a great way to develop your brand because it gives you a direct line to the email inboxes of your customers or potential customers. Regular updates give you a great opportunity to create a unique voice, style, and image for your subscribers.
What do you want your brand to be? iLoyal can help you create a brand guide and follow it with each and every email you send.
Not only is each email an opportunity to connect with your subscribers, but it’s also an opportunity to further cement your unique brand identity in their minds.
Be your customers’ source for relevant content.
As a small business owner, you’re likely seen as a local or regional expert when it comes to your area of business. One way to further cement this identity in the minds of consumers is to continue positioning yourself as an expert through the use of content.
Email marketing doesn’t have to just be about delivering coupons and sale information.
In addition to emails designed to drive traffic to your business, you can use email marketing to deliver unique content that your subscribers will enjoy reading—or watching.
When you use blogs or videos as a part of your email campaign, you’re adding value to each and every email you send. Not only does this build your reputation as an expert, but it also builds the reputation of your business communications.
Your content is one of your most valuable marketing tools, and you can use it to build other areas of your marketing strategy.
Email marketing is efficient with your time and budget.
Within a small business, there are time and budget constraints, and, in most cases, there’s simply no way around this. While buying an advertisement to play during the Super Bowl would be nice, it’s not an option for most small business marketing budgets.
Even targeted direct mail campaigns that deliver flyers to the mailboxes of people near you can be costly. Between designing, printing, and mailing costs, you could spend several dollars per flyer delivery. Send out flyers to a thousand people and, suddenly, you have a very expensive campaign on your hands, with no promise of results.
One of the biggest benefits of email marketing for small businesses is the efficient use of time and budget. And you get direct access to the email inboxes of potential customers, without having to pay the costs of direct mail.
Dollar for dollar, email marketing is one of the most cost-effective forms of marketing available to your business.
Build credibility as a business.
One of the biggest hurdles a small business has to overcome is building credibility. Why should someone give their business to you when your name isn’t as recognizable as the big box store down the road?
The reason people trust big names largely boils down to marketing. They’re familiar with these names, so they allow these brands more trust.
By using email marketing, you’re able to build credibility by staying in contact with your customers and keeping them up to date about your business.
The more they learn about your business, and the more they hear about your business, the more they’ll trust your business.
Grow Love and Loyalty
Unlike other email providers, iLoyal will not nickel and dime you for having a stronger email database. We encourage you to grow your database as BIG as you can without restrictions.
iLoyal offers many UNLIMITED features that will have your budget under control. Best of all, you’ll have an all-inclusive support team to actually get emails done.