Tried and True Email Marketing Tips
Tried and True Email Marketing Tips
Email marketing can increase your revenue, but certain tactics work better than others. If you’re not seeing results, consider the facts.
What is the Average Email Open Rate Generally Speaking?
The average email open rate is 17.92%.
If your open rate is low by average or industry, then try these tips:
Get started with iLoyal Email Studio
Plans that flex to your needs and budget. Do it yourself or ask iLoyal for help with templates, graphics, list management, and more.
or call us at
What Increases Email Engagement?
Opens, clicks, and replies increase email engagement.
If your engagement is low, then:
- • Do a re-engagement campaign
- • 71% of marketers rate re-engagement campaigns as effective
- • Win-back emails and re-engagement campaigns can earn anywhere from 14% – 45% email reads
- • Remove unengaged subscribers
- • Between 25% – 50% of customers become inactive annually
- • Focus on personalization & segmentation
- • Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns
What is Good Email Deliverability?
Good email deliverability is quality inbox placement.
If your emails aren’t being delivered, then try these tips:
What is the Average Unsubscribe Rate for Email?
The average unsubscribe rate for email is 0.17%.
If your unsubscribe rate is high, then try these tips:
Share or save this article.
What is the Average Bounce Rate for Email?
The average bounce rate for email is 1.06%.
If your bounce rate is high, then try these tips:
What is the Average Click-to-Open Rate for Email?
The average click-to-open rate (CTOR) for email is 14.10%.
If your CTOR is low, then try these tips:
Share or save this article.
What is the Average Spam Rate for Email?
The average spam rate for email is 0.02%.
If your spam rate is high, then try these tips:
If you’re not seeing the results you want from email marketing, then try using tools like personalization, segmentation, list engagement, and testing.
More questions? Contact us today!
Get the email marketing app with in-house access to design and data support.
Streamline the way you manage social media. No upgrades required to get all the features.
Build your business around Customer & Employee Experience
Easy ways to get started with iLoyal
Just want the apps?
Sign up for a free trial by clicking the link for your choice of apps below. Upgrade to a paid plan when you are ready to start sending.
Email Studio: Free until contacts are added
Social Genius: Unlimited 14-day Trial
iLoyal SMS: Free until number is provisioned
Let's Chat!
Tell us what you want to accomplish with your marketing and we’ll connect you with the apps and team that fit you like a glove – even if it’s not iLoyal! Stop spending time searching and let experts guide you toward a marketing tech solution and great service experience.
Call during business hours @ 888-352-9889
Customize Your Service Plan
Choose marketing app licenses and service levels to customize a plan from nearly everything iLoyal offers – from email design support and content development to social posting and website design.
Questions? Contact us for a free consultation with our team of experts.
Call iLoyal at 888-352-9889 for a custom quote.
iLoyal Email Studio
Grow sales and create loyalty with an email marketing app packed with features and with access to experts in design and data.
We create love and loyalty.
Attract customers. Understand the market. Ace the customer experience. Drive sales.
We deliver the powerful technology you need to build customer relationships and stay top of mind with your audience. From branding and website design, from content ideation to campaign deployment, our caring experts are here to support you every step of the way.
Engage to Succeed
Get marketing ideas, keep up with best practices, be the first to know about tech updates, and more.
© iLoyal, Inc. 1999-2023. All rights reserved. | Privacy Center | Terms & Conditions