Tried and True Email Marketing Tips

Tried and True Email Marketing Tips

Email marketing can increase your revenue, but certain tactics work better than others. If you’re not seeing results, consider the facts.

What is the average email open rate generally speaking?

The average email open rate is 17.92%.

If your open rate is low by average or industry, then try these tips:

What increases email engagement?

Opens, clicks, and replies increase email engagement.

If your engagement is low, then:

  • Do a re-engagement campaign
  • 71% of marketers rate re-engagement campaigns as effective
  • Win-back emails and re-engagement campaigns can earn anywhere from 14% – 45% email reads
  • Remove unengaged subscribers
  • Between 25% – 50% of customers become inactive annually
  • Focus on personalization & segmentation
  • Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns

What is good email deliverability?

Good email deliverability is quality inbox placement.

If your emails aren’t being delivered, then try these tips:

What is the average unsubscribe rate for email?

The average unsubscribe rate for email is 0.17%.

If your unsubscribe rate is high, then try these tips:

What is the average bounce rate for email?

The average bounce rate for email is 1.06%.

If your bounce rate is high, then try these tips:

What is the average click-to-open rate for email?

The average click-to-open rate (CTOR) for email is 14.10%.

If your CTOR is low, then try these tips:

What is the average spam rate for email?

The average spam rate for email is 0.02%.

If your spam rate is high, then try these tips:

If you’re not seeing the results you want from email marketing, then try using tools like personalization, segmentation, list engagement, and testing.

More questions? Contact us today!

Grow Love and Loyalty

Unlike other email providers, iLoyal will not nickel and dime you for having a stronger email database. We encourage you to grow your database as BIG as you can without restrictions.

iLoyal offers many UNLIMITED features that will have your budget under control. Best of all, you’ll have an all-inclusive support team to actually get emails done.